Business goals: building first-class enterprise famous Chinese brand
Brand soul: being Xiang Radiator
Brand positioning: build China brand development of the industry to lead the radiator
Philosophy
Corporate philosophy: people-oriented starting point, high-tech quality first
Operating principles: quality, market priority, take the road of brand management;
Business purposes: integrity management, customer first
Business idea: quality of survival, reputation and development, reputation for service, management for efficiency
Product Positioning
Products: aluminum parts aluminum radiator in the cold producing device in the cold air cooler
Branding: Because professional so trustworthy
Business management
Management concept: people-oriented, success in life
Management: management of human motivation + objectives
Entrepreneurship: the development of disciplined, efficient, pragmatic, innovative, refinement; pursuit of perfection, never-ending;
Service philosophy: to create an efficient quality service to customer satisfaction is our goal
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